Xbox CSV/Xbox Video Promotion

http://www.xbox.com/ja-jp/Campaign/2013holidaygift/ http://www.xbox.com/ja-jp/campaign/2013holidaygift/digimono/home Hot off the success of the Holiday "Kaidoki" campaign I was responsible for a site that was tasked with spreading awareness for the new Xbox video entertainment product. Accessible through Xbox Live, the videos can be watched on Xbox itself, the Surface or via the latest Windows 8 operating system. A range of target’s were selected on this principle and delivered a range of messages executed primarily through an online awareness campaign. Upon arrival at the site they were presented with the ability to win redeemable Xbox video points as well as an entire range of videos to choose from. The campaign has seen extension including a magazine tie-up among other approaches.