![](https://cdn.myportfolio.com/20fde088-1cf8-4069-8e4f-411b1c3a6c2d/2da79b1b-98f3-4919-bb92-9e8776f6c6e7_rw_1920.jpg?h=78ebb75bbd6b980ac532da56e5b8a96f)
![](https://cdn.myportfolio.com/20fde088-1cf8-4069-8e4f-411b1c3a6c2d/33f19dfa-66ce-4b7a-b97c-3fd43164a8bb_rw_1920.jpg?h=11336c430d97c686c8da91145f1f94ae)
日本語版(横)。Japanese Domestic Version (landscape).
![](https://cdn.myportfolio.com/20fde088-1cf8-4069-8e4f-411b1c3a6c2d/db37ae08-e967-4957-91f6-28ff81f458a4_rw_1920.jpg?h=3955b8a45c7183ccc8f66dff3dbf44a7)
英語版(横)。International Version - (Landscape).
![](https://cdn.myportfolio.com/20fde088-1cf8-4069-8e4f-411b1c3a6c2d/12a03465-6a16-47ea-af7b-6ddf680a05b3_rw_1920.jpg?h=f3b890a98c7191d7916a0dd404dfb374)
日本語版 (縦)。Japanese Domestic Version (portrait).
![](https://cdn.myportfolio.com/20fde088-1cf8-4069-8e4f-411b1c3a6c2d/eb033cdd-8a7b-442a-99d9-1776872fa53f_rw_1920.jpg?h=1bfdeb6f17aeeff2610d6cc65372a1d9)
英語版 (縦)。International Version (portrait).
CHALLENGE TMEIC, having confirmed a rebrand for their mascot-based creative desired to express an alternative take on their brand slogan: “We Drive Industry.” before the official changeover. SOLUTION The art direction maintained an abstract expression through a toy visualisation, showing exactly what powering all industry looks like—TMEIC powers the world.