

日本語版(横)。Japanese Domestic Version (landscape).

英語版(横)。International Version - (Landscape).

日本語版 (縦)。Japanese Domestic Version (portrait).

英語版 (縦)。International Version (portrait).
CHALLENGE TMEIC, having confirmed a rebrand for their mascot-based creative desired to express an alternative take on their brand slogan: “We Drive Industry.” before the official changeover. SOLUTION The art direction maintained an abstract expression through a toy visualisation, showing exactly what powering all industry looks like—TMEIC powers the world.