Japan to the World 「日本と世界」をつなぐ
Person to Person 「人と人」をつなぐ
Present to the Future 「今と未来」をつなぐ
Boston Scientific: Connection Pt. 2
CHALLENGE Boston Scientific wanted to test global messaging in the Japanese market and also emphasise medical practitioners, versus previous execution. SOLUTION My art direction from the first campaign was selected by the client to closer reflect the global messaging structure of: “It takes passion, innovation, etc to see beyond, to improve, etc.” and positively reflect our heroes—the medical practitioners. Due to the internal nature of the comms the client desired embellished copy with detail on their own story, versus a simpler approach.